This post is brought to you by Dorner.
Today almost everything we buy is in some kind of packaging. There's cardboard boxes, shrink wrapping, plastic packaging, and more. When we pick up a package we expect it to look nice and no be damaged. No one wants to buy a scuffed or dented packages.
Although most products aren't damaged when on the production lines those that do cost the company money. There is a lot of time and money that goes into design, branding, and handling of products and when they get damaged all of that effort is wasted.